Readying Kiwi company to create lasting impact in UK

The Challenge

CoGo is a world-first technology platform that connects consumers and ethical businesses for the good of people and the planet. Founded in New Zealand in 2016, CoGo has scaled fast - identifying the UK as a subsidiary as part of its plan to go global.

Quick Facts

  • Website:
  • Industry: Tech for Good, Information Technology & Services
  • Company size: 58 employees
  • HQ: Wellington, New Zealand
  • Type: Privately Held
  • Founding year: 2016
  • Latest funding round: £4m Venture round

The Approach

Newfound’s team worked directly with CoGo chief executive Ben Gleisner since 2018, providing market-entry services to help the business relocate to the UK.

The advice, support and experience from Newfound and their advisers has been fundamental to our successful entry and acceleration into the UK marketplace.

Ben Gleisner | CEO

The Results

We helped CoGo execute its go-to-market strategy, with Ben relocating to London, raising capital via the Enterprise Investment Scheme (EIS), forming a UK advisory board and making key commercial staff hires. We introduced Ben to professional services providers in legal, banking, accounting and PR.

Leveraging our well-established tech investor network, we sourced, introduced and directly contributed over £400,000 of new capital to CoGo’s UK funding. We led the recruitment of CoGo’s UK managing director & remain close to the business and its needs through introductions and ongoing support.

New Market Entry, Fundraising, Executive Search

Let's talk about your next move.

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