A search for a UK MD to support a strong launch

The Challenge

Using AI technology to support a modern pain assessment framework, PainChek® identifies the presence of pain even when it’s not obvious. The smartphone camera looks at the person’s face then analyses the images using AI driven facial recognition. It automatically recognises and records facial muscle movements indicative of pain.

Quick Facts

  • Website:
  • Industry: MedTech, HealthTech
  • Company size: 26 employees
  • HQ: Sydney, Australia
  • Type: Public Company
  • Founding year: 2016

The Approach

With the UK clearly identified as the next market to expand to from Australia, Painchek needed a Managing Director with a clear path into identified target markets to support a strong launch.

Being an Australian based business with challenging time zones to the UK meant we had to find a strong delivery partner to support our entry into the UK. Their consulting services and excellent executive search support gave us what we needed and their intimate knowledge on the journey from down under really helped in getting the job done.

Philip Daffas | CEO

The Results

A standout candidate for a successful launch

Newfound conducted a search across the health tech ecosystem in the UK for a commercial leader who has experience bringing a classified medical device solution to market. A shortlist of sales leaders with deep knowledge of the health and aged-care markets was presented within 4 weeks.

Newfound facilitated the remote interview process and successfully managed the offer for a stand-out candidate with pharmaceutical training and an excellent technology sales track record.

Executive Search

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