Insights delivered to support board develop a UK strategy

The Challenge

Founded in Toronto, PureFacts provides wealth management and financial technology solutions to financial services firms. With a strong presence in North America, the business is expanding globally and was keen to validate the critical markets of UK & Europe.

Quick Facts

  • Website: http://www.purefacts.com
  • Industry: Financial Services
  • Company size: 51-200 employees
  • HQ: Toronto, Canada
  • Type: Privately Held
  • Founding year: 2010
  • Latest Funding round: $20m - Growth Equity VC
  • Expansion priorities: Understanding the fragmented market, understanding customers, identify the next top 3 markets, Identify M&A opportunities

The Approach

PureFacts engaged Newfound to explore the market opportunity in the UK and European wealth markets.

Newfound supported us in some critical business decisions around the UK & Europe and enabled the executive team & the board to commit to important plans and investment.

Gerard Daniels | Managing Director

The Results

Insights to power decision-making

Through our mix of primary and secondary research and access to industry experts, Newfound produced an in-depth market validation report that provided clear insights into key competitors, partnership opportunities, market dynamics and important regulatory trends. The team also assessed and identified the next top 3 European markets PureFacts should expand into and built a list of prioritised target customers along with recommended approaches to building sales traction.


Since the completion of Newfound's project, PureFacts has acquired Quartal Financial Solutions, a leading player for fees billing and commission solutions in Europe in Nobemebr 2020.

The acquisition will strengthen PureFact's position in the global stage, especially with a new European HQ located in Quartal's office in Switzerland.

New Market Entry

Let's talk about your next move.

Get in touch at contact@newfound.global or book a call.