Stress-testing before expanding

The Challenge

Sensorfact provides an easy energy monitoring and cost-saving solution for industrial SMEs, helping them save an average of 5-10% on their energy bills annually.

The company’s wireless energy sensors, cloud dashboards and Energy Consultants enable customers to see real-time data on their energy consumption for each machine, get insights into their energy usage, monitor energy flows, create energy balance, calculate energy cost-price and receive actionable and data-driven energy saving advice.

By focusing on monitoring and optimising energy consumption at an individual machine level, Sensorfact has developed a solution that has an attractive market proposition and a clear point of differentiation. With increased traction and a series A achieved, international expansion seems like an obvious next step.

Sensorfact has achieved particular success in central Europe, and the current business model is being stress-tested to avoid costly and predictable mistakes in new markets. They are working to fill talent gaps, and build a reliable inbound marketing and sales strategy before international expansion is further invested in.

Quick Facts

  • Founding year: 2016
  • % women in C-level: 1-25
  • Industry: Energy & Cleantech
  • Total Funding: 5-7.5m EUR
  • Expansion priorities: Market attractiveness, feasibility
  • Offices + HQ: Utrecht (HQ)

The Approach

Lessons from Compass

Sensorfact is aiming to have inbound-centric marketing combined with strong sales conversion, so they are asking themselves simple questions such as what problems do the company’s products solve? for whom? in order to keep churn low and maximise the value of their proposition.

There is work underway to align the people strategy with the evolving go-to-market plan and build the right team so the company is well-positioned to further develop and execute its international expansion ambitions.


Try to do it in a reliable and cost-effective way!

I liked that Compass was action-oriented and we get to put theoretical feedback into a practical road map. What we got definitely goes beyond advice and we were happy there was an external look into the company and the work that we have done.

Pieter Broekema

The Results

Before vs. after the programme

Compass has helped shape the overall strategy and de-risk our long term plan to go international. It was nice to have some diligence done on our work.

Next Steps

We are currently entering the DACH region as well as testing the US market for a few weeks to see if it’s the right one for us to enter.

New Market Entry, Sales Acceleration

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