We help scale-ups succeed on
the world stage.
What’s your global ambition?
About Newfound
By de-risking growth, accelerating time to revenue, and optimising go-to-market execution, we help our clients achieve scale faster, with fewer missteps - all while demonstrating credibility and traction to investors.
Challenges we solve:
The Wrong People And Processes Are Holding You Back
- Founders sell well, but hires often can’t replicate that success
- 20% of reps drive 80% of revenue: the right talent is everything
- No playbook = inconsistent sales, wasted time, and lost deals
- Critical founder insight isn’t being transferred to the team
Impact:
Slow growth, wasted resources, and a costly cycle of mis-hires
Market Validation
We provide clear, useful research to drive robust decision making on:
Market sizing
Market dynamics, and regulation
Funding, and access to finance
Access to talent
Emerging industry mapping
Geographical segmentation
Demographic segmentation
Contact us for more information, or to talk with our Research team.
Wasting Time and Resources Trying to Access Customers in New Markets
- No clear ICP = chasing dead-end leads and dragging out sales cycles
- Misaligned efforts = 85% lower growth than ICP-focused competitors
- Bloated pipelines, low conversions, and wasted energy on the wrong deals
- Teams spread too thin instead of focusing on where they can win
Impact:
Inefficient sales, poor conversion, and high churn
Commercial Planning
This research programme focuses on gaining a deep understanding of your target customer, finding the right product-market fit, connecting with customer archetypes, and helping you identify the best channels to market.
We provide actionable research to inform decision making on:
Product market fit
Product localisation strategies
Competition mapping, and USP development
Enterprise client deal flow
SME client deal flow
Public sector mapping, and client identification
Contact us for more information, or to talk with our Commercial team.
Struggling to Attract Investment Due to Unscalable Sales
- Founder-led sales raise red flags for investors seeking scalable, repeatable growth
- 95% of CoPilot assessments cite founder dependence as a key risk
- Weak processes lead to unpredictable revenue—and investor hesitation
- Sustainable scaling requires a data-driven, systemised sales approach
Impact:
Harder to raise, lower valuations, missed opportunities
Market Launch
We help turn information into action, working with your teams to:
Connect with high-value clients
Implement change in product strategy
Adapt sales tactics for your new market
Hire the right people to drive growth
Contact us for more information, or to talk us about implementation.
Scaling Beyond Borders: Lessons from Stockholm
At last week’s London & Beyond event in Stockholm, the message was clear: international expansion isn’t a leap—it’s a strategy. And too often, startups make the leap before they’re ready.
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Our team
We work together across timezones to tackle challenges with our clients.
Peter is Newfound’s founder & CEO with over 20 years of experience helping B2B companies enter the UK & Europe. A talent expert, he’s run senior commercial executive searches for businesses expanding internationally. Peter collaborates with the Canadian, New Zealand, and UK governments on FDI and has created numerous programs and workshops on international expansion.
Claire is a leader in market entry, growth design, and strengthening market positioning for tech businesses. At Newfound, she provides strategic insights to help companies scale in Asia-Pacific, Europe, and North America, driving growth in competitive markets.
Amy is a marketing professional with over a decade of experience in brand strategy and digital marketing. At Newfound, she helps promote the company and network, driving scale for businesses. Amy has trained teams for a world-leading coffeehouse brand and built brand awareness for scaleups.
Cameron is a commercial analyst with expertise in the technology and biotech sectors. At Newfound, he provides key market insights to help tech companies scale into new regions. Cameron holds a Master’s in Biotechnology from Imperial College London and excels at identifying growth opportunities.
Jon is a senior business leader and C-level executive with over 20 years of experience helping SMEs scale. He’s led multiple successful exits and helped create three Unicorns, building a reputation as a leader in growth and strategy.
Liz leads Newfound’s client delivery team in Australia, specialising in executive research and identifying top talent globally.
Paul has over seven years of experience in strategic advisory and capital raising. At Newfound, he excels in relationship management and helping companies scale. He previously worked with New Zealand's largest private equity marketplace, raised $150m, and managed complex $1bn+ construction projects.
Soozey helps executives align their personal goals with business needs, guiding them to create greater alignment and impact.
Stephen is a Chairman and Adviser with a proven track record in delivering strategic goals, fundraising, and aligning teams to achieve targets. He’s skilled in leading change, building cohesive teams, and driving value through clear strategic execution.
Steven has 25 years of experience as a CRO, helping early-stage to mature companies grow. He has driven go-to-market strategies, built high-performance sales teams, and led five successful exits, including one to Unicorn status. Steven also has experience designing sales structures that help companies differentiate and win bigger deals.
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