Revenue Accelerator

Turn your growth ambitions into measurable successes, faster and with less risk.
Employ a comprehensive approach to sourcing and qualifying leads using direct sales, marketing strategies, partnerships, and scalable best practices.
Convert leads into customers by optimising sales channels, team enablement, playbooks and content messaging for maximum efficiency and impact.
Enhance customer retention and expansion through strategic onboarding, value realisation, account management, and advocacy initiatives to foster long-term loyalty and growth.

"Research shows that 68% of B2B SaaS startups that successfully scale have a strong go-to-market strategy in place from the early stages of their development."
Tech Insights, 2019

Unlock sales growth. Maximise potential. Thrive.

Revenue Acceleration - how do we deliver?

rev@newfound.global
Our Revenue Accelerator is a comprehensive Go-to-Market (GTM) process designed and delivered by CROs -who have successfully scaled multiple businesses -  to accelerate the growth and scalability of tech companies to a new round of funding and leading to a successful exit.

It is structured around five key acceleration pillars, each encompassing a range of topics that are critical for developing and executing a successful GTM strategy. Our experts assess the level of support you need and identify how we can work alongside you to accelerate revenues, with the below pillars in mind.
Strategy 

Defines the market positioning and growth blueprint through customer segmentation and Ideal Customer Profile, value proposition, competitive analysis, and international expansion planning. Assessing customer centricity is a core part of this process, as these insights can be the key to unlocking sales.

Lead Generation

Employs a comprehensive approach to sourcing and qualifying leads using direct sales, marketing strategies, partnerships, and scalable best practices.

Customer Acquisition

How to convert leads into customers by optimising sales channels, team enablement, playbooks and content messaging for maximum efficiency and impact.

Customer Acquisition activities include:

Routes to Market – define role of Direct Sales and Partners

Enablement – Hiring, Onboarding, Effectiveness of sales teams   

Content - for messaging, value proposition, product differentiators

Partner model and program

Playbooks – build playbooks for each area to ensure best practice and scalability

KPI’s – conversion analysis through sales stages and high level such as CAC and LTV

Contact us for more information, or to talk with our Research team.

Customer Growth

Enhances customer retention and expansion through strategic onboarding, value realisation, account management, and advocacy initiatives to foster long-term loyalty and growth.

Customer Growth activities include:

Customer Onboarding – including implementation, training and support   

Customer Success – ensure clients realise planned value and ongoing customer satisfaction

Account Management – land and expand with dedicated account and relationship management

Customer Advocacy – customer success stories, customer advisory and executive boards 

Playbooks – build playbooks for each area to ensure best practice and scalability

KPI’s – including Gross Churn and Net Revenue Retention

Contact us to talk with our GTM team.

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People, Culture and Organisation

Reviews your current organisational structure, hiring processes, incentive schemes and talent management implementing the changes needed to successfully grow. We also review the tools and applications used by the GTM teams ensuring best practice moving forward.

Our delivery: designed for leaders, by leaders

1. Exploration

2. Deep Dive

A discovery call to learn about your Go-to-Market strategy and how we could support you.

We focus on strategy, product-market fit, ideal customer profile, lead generation, customer acquisition, customer growth and people, culture and organisation.

3. Recommendations

You will receive tailored recommendations that align with your unique goals and challenges.

4. Bespoke Execution

You can execute the recommendations or we can help you scale with confidence. You will get an actionable roadmap and expert guidance every step of the way.

Why Newfound’s Revenue Accelerator?

Revenue Accelerator isn't just a process; it's a paradigm shift. Born from years of frontline experience and success in technology scale-ups, our experts become your strategic partners in navigating the complexities of scaling up. We've distilled our expertise into a dynamic, data-driven process that doesn't just aim for global growth but guarantees it.

Our process:

  • Aligns and supports your commercial strategy
  • Swiftly improves pipeline
  • Increases customer acquisition and conversion rates
  • Enhances customer retention and revenue growth
  • Delivers the right people, culture and organisation
  • Is tailored to your organisation's needs

Meet our core Accelerator team

Our Revenue Acceleration Process covers a lot of ground, but our team of experts keep the energy high and your eyes on the prize, ensuring you get the results you want at pace.

Jon

Jon Keating

As an Executive and CRO, Jon has scaled companies from start up to hundreds of millions of dollars in revenue. He has contributed to multiple successful exits and helped create three Unicorns.

Connect with Jon
A headshot of Steven Standring

Steven Standring

Steven has acted as CRO in six companies, including one Unicorn. During these roles, he has successfully led five in achieving $100m + exits and acquisitions, alongside successful IPOs.

Connect with Steven

Our Accelerator is perfect if you're a:

Revenue Acceleration - Ready to lead the charge?

If our Revenue Accelerator is something you would like to explore email us at rev@newfound.global and let’s jump on a free discovery call to see how we could transform your sales strategy from speculation to unparalleled success.